GBCORP announces Diyafa Holdings, a premier hospitality and business services development company.

Manama, Kingdom of Bahrain:

Global Banking Corporation B.S.C. (c) [GBCORP] announced the establishment of Diyafa Holdings Company, a limited liability company, incorporated in the Kingdom of Bahrain.

Commenting on the formation of the new entity, Mr. Ahmed Al Khan, Chairman of Diyafa Holdings, said: “Whilst the current economic challenges have created stagnation in the market for startup organizations, it also offers a ‘first mover advantage’ for organizations seeking to capitalize on opportunities in key commercial sectors.

“Diyafa has been established with the strategic objective of leveraging on the opportunities and anticipated future demand in the key sectors of business services, food and beverage, hospitality and retail. We aim to create a portfolio of a variety of services and international franchises within these sectors.”

“Our vision is to emerge as the leading services provider and be recognized as a value driven organization, with strategic business fundamentals, enabling us to promote sustainable operations.”

“We aim to realize our business objectives, through strategic income generating and ‘gap oriented’ ventures. Our focus is to be a key player, in the franchise market industry, targeting some of the leading international food and hospitality brands, as well as creating and developing our own brands in specific market segments. We have already structured an in depth strategy with leading franchise consultants based in the US and UK.” he added.

One of Diyafa’s initial projects, as part of its business services portfolio, is its alliance with a leading International provider of quality-serviced Corporate Executive Offices. The current high real estate costs have created a requirement for smaller, economically viable alternatives for functional office space, in prime locations. Global Executive Offices, the new company, aims to capitalise on this demand, by offering value for money, premium serviced office facilities to the growing business community in the Kingdom of Bahrain, as well as jointly developing selected locations in the Far East.

The food and beverage sector in Bahrain offers significant opportunities for niche restaurants. Diyafa is in the process of establishing a footprint in this sector and will shortly be announcing the launch of two major restaurants in Bahrain.

As part of its future growth plans in the hospitality and retail segments, Diyafa will leverage on the tremendous potential for medium capacity boutique hotels, offering a complete range of services, for both the business and leisure segment.

Diyafa, led by a team of experienced and acknowledged industry professionals, specifically tasked with positioning Diyafa as the leading hospitality and business services provider in the region, aims to positively contribute towards the Kingdom of Bahrain’s Vision 2030 plan, further Bahrain’s tourism opportunities by strengthening the hospitality and retail services sector and at the same time, generate employment opportunities for Bahrainis.