Diyafa’s business strategy is to venture into the annuity business driven markets, with direct investments in low capital intensive but high return businesses. Diyafa aims to be a key player in the franchise market segments for some of the leading international food and hospitality brands, as well as creating and developing its own brands in specific market segments.

Diyafa’s first foray into the business services segment was through Global Executive Offices (GEO). Diyafa, in strategic partnership with Corporate Executive Offices, Australia, offers an entire portfolio of business services through GEO, located in the GBCORP Tower in Manama, Bahrain. GEO offers exclusively appointed offices, elegantly designed with a unique luxurious hospitality ambience, blending professionalism with comfort and high quality services. Companies renting office space avail of a complete range of support services, which include high speed broadband, video conferencing, dedicated receptionist, concierge service, driver, courier services, secretarial services, conference and meeting facilities.

Diyafa has identified several niche segments in the market, as well as existing areas that continue to have great potential. Diyafa’s way forward strategy is to acquire new concepts that will create a powerhouse portfolio of truly diverse brands, that will be unmatched by any other organization in the region.